Amazon Music and Tencent Music both took a 13% market share, with YouTube Music making up 8% of subscriptions globally. Spotify remained the dominant service, commanding more than double that amount with 31% of the worldwide market share, although this represents a small drop from 33% in 2020.
Apple Music is the second most popular music streaming service globally, but remains far behind Spotify in its continuing quest for streaming dominance, according to new market research.Īccording to a new report by Midia Research, Apple Music subscribers made up 15% of all streaming service listeners in the global market in the second quarter of 2021, placing it in a distant second place behind Spotify.
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